|
Post by account_disabled on Feb 19, 2024 5:35:18 GMT
“Hero shot“, which either shows what your product/service is, or what it feels like to have your product/service Obvious call to action that tells the visitor exactly what to expect next Social proof as described in #3 above Transactional assurances, such as a safe shopping promise or privacy policy Symbols of trust and credibility, such as a BBB icon or professional credentials Clean, professional layout and design with no spelling or grammar mistakes A sense of urgency so people want to buy NOW Use this 50-point checklist on every landing page you make, so you consistently . Because that’s what it’s really all about. The funny thing is that all the Buy TG Database persuasion techniques above, combined with using the right keywords (and organizing them diligently), writing convincing ads and testing them, and directing people to persuasive landing pages that are consistent with the ad, will increase your CTRs and Quality Scores. But that’s a secondary benefit. More importantly, your target market will be able to find you and they’ll want to buy from you. Having Google recognize and reward you for that is merely icing on the cake. Fairy Tale Ending Don’t be like the advertisers at the beginning of this story who let their PPC agency optimize for the “better” metrics at the expense of sales. Rather, look at the whole process from search query to ad to landing page to conversion to sale and measure and improve profits. Lastly, too many advertisers put too many resources into optimizing for Google’s opinion (ie Quality Scores and/or organic rankings), when that is simply a way to get traffic for cheaper.
|
|