Post by ivykhan885 on Mar 6, 2024 10:49:24 GMT
For those who deal with paid advertising on social media, running Facebook remarketing campaigns is undoubtedly one of the best opportunities that exist. Thanks to these, in fact, we have the possibility of impacting an audience that, in some way, has already interacted with us or with our brand, thus having a greater chance of achieving the objective we have set ourselves. To intercept potential targeted users , discover Ediscom's Social advertising solutions! For more info click here ! Facebook remarketing campaigns Share on Facebook Share on LinkedIn REQUEST INFO ON SOCIAL ADV! Knowing how to do remarketing on Facebook, however, is far from obvious and the risk of relying on people without proven experience in the sector, or on a friend or acquaintance who "fiddles around" on social media as a hobby and/or for fun and who passes himself off as a social media manager, is to stumble upon a resounding flop. In short, without beating around the bush too much: if we don't want to see our.
time and money go to waste, it's better to think very carefully before entrusting your budget to someone ! Having made this necessary premise, let's get back to us. Facebook remarketing campaigns: how to make the most of them Meanwhile, it is important to know that in order to create remarketing campaigns on Facebook it is necessary to have data and information from which to set up my remarketing Facebook ads. But where do I get this information from? From the Facebook Pixel ! By installing this string of JavaScript code within Australia Telegram Number Data my site, in fact, I will be able to track all movements, actions and visits made by users . Our advice, therefore, is to install the pixel as soon as possible and start creating paid campaigns immediately afterwards, selecting the audience to which to direct advertising based on interests, age group and geographical area. These advertising campaigns will in fact serve not only to increase traffic on your website (or that of the company you work for), but also to have more and more material to then be able to build targeted and converting Facebook remarketing campaigns. Let's take our usual practical example, imagining we own a (physical) shoe store but we also
have an online version of it. How can I exploit Facebook remarketing campaigns to increase the number of people who come to my store and increase sales, both in the physical store and on ecommerce? The first thing to do is create a custom audience on Facebook Business Manager , the platform used by the social network to create paid advertising campaigns. Once I enter the specific section dedicated to creating audiences, I will have to select the source from which to draw. There are two origins from which to start to create an audience: - Those of Facebook itself; - Mine, which I will only be able to use if I have installed the Pixel we mentioned earlier. In the first case, if I have created and published a video on my page in which I advertise the footwear for sale in my shop, for example, I will be able to create an audience that has seen at least a certain number of seconds (or a specific percentage) of the content; or, to give a couple more examples, I will be able to group together all those who have opened and/or filled out the form of a previous lead generation campaign of mine and those who have interacted with or visited my page. Speaking of sources external to Facebook, however, there is the possibility of creating audiences of users who have visited our site (or a specific page) or have used our app, but I can also upload
time and money go to waste, it's better to think very carefully before entrusting your budget to someone ! Having made this necessary premise, let's get back to us. Facebook remarketing campaigns: how to make the most of them Meanwhile, it is important to know that in order to create remarketing campaigns on Facebook it is necessary to have data and information from which to set up my remarketing Facebook ads. But where do I get this information from? From the Facebook Pixel ! By installing this string of JavaScript code within Australia Telegram Number Data my site, in fact, I will be able to track all movements, actions and visits made by users . Our advice, therefore, is to install the pixel as soon as possible and start creating paid campaigns immediately afterwards, selecting the audience to which to direct advertising based on interests, age group and geographical area. These advertising campaigns will in fact serve not only to increase traffic on your website (or that of the company you work for), but also to have more and more material to then be able to build targeted and converting Facebook remarketing campaigns. Let's take our usual practical example, imagining we own a (physical) shoe store but we also
have an online version of it. How can I exploit Facebook remarketing campaigns to increase the number of people who come to my store and increase sales, both in the physical store and on ecommerce? The first thing to do is create a custom audience on Facebook Business Manager , the platform used by the social network to create paid advertising campaigns. Once I enter the specific section dedicated to creating audiences, I will have to select the source from which to draw. There are two origins from which to start to create an audience: - Those of Facebook itself; - Mine, which I will only be able to use if I have installed the Pixel we mentioned earlier. In the first case, if I have created and published a video on my page in which I advertise the footwear for sale in my shop, for example, I will be able to create an audience that has seen at least a certain number of seconds (or a specific percentage) of the content; or, to give a couple more examples, I will be able to group together all those who have opened and/or filled out the form of a previous lead generation campaign of mine and those who have interacted with or visited my page. Speaking of sources external to Facebook, however, there is the possibility of creating audiences of users who have visited our site (or a specific page) or have used our app, but I can also upload