Post by account_disabled on Mar 7, 2024 8:49:24 GMT
Hubspot is undoubtedly one of the sovereign platforms of Marketing Automation. In 2021, 121,000 companies relied on the Boston giant and the trend seems destined to increase. In fact, Hubspot offers features that allow you to precisely manage strategies and processes fundamental to lead generation and inbound marketing. But are you sure you are making the most of this precious resource? Let's see 10 tricks that (perhaps) you weren't aware of, to make your business's Marketing Automation strategies even more effective. 1. Use follow up emails to verify the reliability of the data received Data is the very reason we spend so much of our time optimizing our content, landing pages, and crafting elaborate lead generation strategies. Ensuring that the data entered by users is correct is the first step towards building a healthy and functional database.
Use follow up emails to send content , to ensure Germany Phone Number that the email entered by users is the correct one! - Watch out for freeloaders ! 2. Use progressive profiling to personalize the user experience Personalizing the user experience is key to keeping your audience engaged. Progressive profiling is an excellent tool for enriching the information we have about each individual contact. If on the first submission form we ask for information such as "name, surname, email and telephone number", on a second download we can ask the same contact for other information, such as job title, company and sector. Optimize your forms and you will always get new information to use in lead profiling! - How many childrens do you have? 3. Manage your marketing contacts with black lists Hubspot pays a lot of attention to the quantity of contacts we can market to. The more contacts we have, the more we have to pay .
Marketing Hub platforms that include marketing contacts allow you to choose which contacts to invoice. The billing cycle for paid contacts is monthly; therefore, remember to check every month and monitor that the number of invoiced contacts has not exceeded the threshold set by your contract. So keep your contact base clean; create lists of "unsubscribed", "hardbounce" and perhaps even "not in target" contacts and, after a final check, delete them from the platform to make room for new recruits! - If Hubspot makes me pay for it, I'll find a way not to 4. Hide your content from search engines Any company that owns Hubspot will upload many materials to the platform over time, whether they be images for creating content, videos to publish in an email, through infographics, white papers and brochures. Always remember to make the contents that you expect to be downloaded only by those who fill out a form non-indexed , otherwise they could be directly visible on search engines and would not generate leads! - Too easy like that.
Use follow up emails to send content , to ensure Germany Phone Number that the email entered by users is the correct one! - Watch out for freeloaders ! 2. Use progressive profiling to personalize the user experience Personalizing the user experience is key to keeping your audience engaged. Progressive profiling is an excellent tool for enriching the information we have about each individual contact. If on the first submission form we ask for information such as "name, surname, email and telephone number", on a second download we can ask the same contact for other information, such as job title, company and sector. Optimize your forms and you will always get new information to use in lead profiling! - How many childrens do you have? 3. Manage your marketing contacts with black lists Hubspot pays a lot of attention to the quantity of contacts we can market to. The more contacts we have, the more we have to pay .
Marketing Hub platforms that include marketing contacts allow you to choose which contacts to invoice. The billing cycle for paid contacts is monthly; therefore, remember to check every month and monitor that the number of invoiced contacts has not exceeded the threshold set by your contract. So keep your contact base clean; create lists of "unsubscribed", "hardbounce" and perhaps even "not in target" contacts and, after a final check, delete them from the platform to make room for new recruits! - If Hubspot makes me pay for it, I'll find a way not to 4. Hide your content from search engines Any company that owns Hubspot will upload many materials to the platform over time, whether they be images for creating content, videos to publish in an email, through infographics, white papers and brochures. Always remember to make the contents that you expect to be downloaded only by those who fill out a form non-indexed , otherwise they could be directly visible on search engines and would not generate leads! - Too easy like that.